Hi, I’m Yael (pronounced Yah-El).

Throughout my career I’ve worked at – or with – many technology companies, from tiny to massive. In recent years, I’ve been working as a product management consultant, which allowed me to observe “from the sideline”, as well as reflect on my past experience – especially my failures. I realized that people (myself included), teams, and companies focus too much on strategies, metrics, tools, and outcomes, and too little on mindset, communication, and connection – the human aspects of our work, which are the most critical elements of success (not to mention fun). 

I’m building Product Humans to highlight those human aspects while giving practical advice on everyday challenges. I believe that as we increase our awareness, we can shift how we see ourselves, show up and interact with each other. We can learn to react more from acceptance and trust (of ourselves and each other) and less from fear and judgment. The result is more joy, more fulfillment and better outcomes for ourselves, our colleagues and our companies.

If you’d like to know why I’m even qualified to talk about this (other than struggling with these issues myself), I have over 10 years of product management experience at Facebook, Yahoo!, and several startups, including my own. For the past 3+ years, I’ve been working with companies in technology – from early-stage startups to large public companies and Private Equity firms, helping them with strategy, M&A, product management, and executive / team coaching. Prior to my product management work, I spent several years as a management consultant at McKinsey & Company, and as a software engineer at Sun Microsystems.

I also spent waaaaay too much time in school, acquiring a BA and an MSc in Computer Science from the Technion, Israel Institute of Technology, and an MBA from The Wharton School.